3/25/2026 - Week 11 / Meeting 19: Teaching / Building your Enrollment and Marketing your Own School

 

 

I 


Unit: Teaching

Theme:  Building your Enrollment and Marketing your Own School

 

Introduction

 Having your own school is not an easy task. In class we saw a video with tips on how to create a business plan to open your own school, yet what is most challenging is keeping your school open. Today we will address some ideas that will help us to build the enrollment and the marketing of our own school.

 

II 

Learning Objectives 

 

  • Understand the dynamics of enrollment
  • Explain the different parts of a marketing plan
  • Gain an awareness of the importance of enrollment and marketing in keeping our own school open
  • Discuss these ideas with other members of the class 

 

III

Main Lesson

 

1

Mini-lessons

 

 

2

Read 

The Dance Economy

https://www.google.com/books/edition/The_Dance_Economy/KWFLEQAAQBAJ?hl=en&gbpv=1&dq=enrollment+and+marketing+of+dance+schools&pg=PT36&printsec=frontcover

 Open the link and read the section on Did you Know? and Challenges and Opportunities in a Competitive Market. Answer the questions bellow.

Question 1

Why is online marketing important to make your dance studio a success?

Question 2

After reading the summary, what is required for a dance studio to be successful? 

 

 
IV
 
 A Note to Remember

Dance studios can thrive and continue to inspire generations of dancers.

 -----------------------------------------------------------
 
 
 
V
 
 Case Study


Rhee Gold - Building Your Enrollment and Marketing Your Business

Rhee Gold is passionate about dance education and the business of teaching dance. As a pioneer in the field, Gold is taking his unique insight to the world of podcasts. Listen as he helps dance teachers and studio owners achieve their dreams.

https://rheegold.com/podcasts/ 

------------------

Question

What aspects of Gold's advise resonate with your ideas about building your enrollment and marketing your own school?



VI
Activity
 
 Taking into account the ideas exposed above, describe a scenario in which you imagine how you would make your dance-studio or dance-school a successful business.
 
VII
  Journaling
 
VIII
  Glossary
 
IX
Sources
 
Green, Amelia (2025). The Dance Economy. Publifye AS

 
X
 Students' Work 

 -----------------------------------------------
 
 
1
 
 Dylan Hersh
 
 
 

2
 
Sofia Yarosh
3/25

1. Online marketing is important because it’s how most people find businesses today. Parents and students search online before choosing a dance studio, so having a strong online presence (like social media, a website, and reviews) helps attract new students. It also lets studios show their classes, culture, and success, which builds trust and makes people more likely to enroll.

2. For a dance studio to be successful, it needs more than just good teaching. It requires strong marketing, consistent enrollment, good customer relationships, and the ability to stand out from competitors. Studios also need to adapt to changes, use modern tools like online promotion, and create a welcoming environment that keeps students coming back.

3. What stands out from Gold’s advice is the focus on building relationships and treating the studio like a real business, not just a passion. I agree that communication, consistency, and creating a strong community are key to enrollment. His idea that marketing is ongoing, not just something you do once, also matches how I think a successful studio should operate.

4. If I had my own dance studio, I would focus on creating a strong brand and community. I’d use Instagram and TikTok to post class clips, student progress, and performances to attract attention. I would offer a free first class to bring in new students and make the studio feel welcoming and inclusive. I’d also communicate regularly with parents and students through emails and updates. To stay competitive, I’d offer different styles of dance and flexible class times. Overall, I’d focus on both high-quality teaching and strong marketing to grow the business.

 

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